Savour the Heritage,
Taste the Culture

Unwrapping a Rich History

Bring Home the Culture, Embrace the Tradition.

We are a proudly local bakery offering a unique selection of traditional pineapple tarts.

KELE (可楽, pronounced Kerh-Lerh) is a beloved Singapore pastry brand with over 40 years of pastry-making heritage. Since 1983, we've proudly crafted premium treats, infusing them with local and seasonal flavours to celebrate the richness of Singapore’s vibrant food culture.

From carefully-selected premium ingredients,
to time-tested traditional techniques,
each pastry is made with love and care,
from the dough right to the glossy glaze.

Our Story

Established in 1983 as a family bakery in Singapore, Kele has since become a beloved brand, with generations of Singaporeans enjoying our signature pineapple tarts.

In 2018, Kele was featured in the prestigious Michelin Guide, solidifying its status as a standout Singaporean brand. In 2021, Kele also earned the ‘Made With Passion’ label from the Singapore Tourism Board.

We've been chasing our mission the entire time - to share the joy, heritage, and culture of traditional Singaporean food with as many as possible!

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Made with Passion
Embodying the passion, spirit and values of a truly authentic local brand.
see our accolades here
Kele in the Spotlight
Featured in prominent media outlets, our tarts have earned their place in the spotlight.
see what they're saying about us!

Loved By All