Our Pastries & Cookies

Are all product flavours available daily?

Our signature Traditional Pineapple Tarts and Golden Pineapple balls are available year-round and  in our entire range of packaging — from our golden metal Tins to our artisan 3-piece, 6-piece, and 12-piece souvenir boxes. The other flavours are available in 6-piece and 12-piece souvenir boxes. Do take note that some flavours may occasionally be unavailable in specific stores.

Please note that some new flavours and cookies are only available during the Chinese New Year season.

How are the tarts/balls and cookies packaged?

Our signature Traditional Pineapple Tarts and Golden Pineapple Balls, as well as our Cookie range (CNY-only), are available for purchase in golden metallic tins that contain approximately 27-30 pieces (700g total). 

The Traditional Pineapple Tarts and Golden Pineapple Balls, as well as our range of delectable tart and ball flavours, are also available in the following souvenir packaging:

  • the 6-piece Peranakan Souvenir Box, containing six (6) individually-wrapped pieces in a colourful box featuring whimsical artwork of a Peranakan shopfront.
  • the 12-piece Skyline Souvenir Box, containing twelve (12) individually-wrapped pieces in a colourful box emblazoned with artwork of the iconic Singapore skyline.
  • Each piece comes in its own individual golden tray with an oxygen absorber for longevity, wrapped securely in gold-stamped translucent film. 
  • The Peranakan and Skyline souvenir boxes contain a golden insert in each box to separate the individual pieces, making them ideal for displaying the tarts.

3pc Pineapple Tart/Ball Gift Box: Subject to availability, we also offer special three-piece boxes that contain three individually wrapped Golden Pineapple Balls, Traditional Pineapple Tarts. Ask us about them or alternatively buy them at our store!

Are KELE Products Halal-Certified?

Selected KELE products in specific packaging formats are halal-certified. 

These include:

  1. Traditional Pineapple Tarts
  2. Sweet Potato Pineapple Tarts
  3. Matcha Pineapple Tarts
  4. Double Cheese Pineapple Balls
  5. Jade Pineapple Balls
  6. Golden Pineapple Balls
  7. Cocoa Pineapple Balls
  8. Macadamia Nut Cookies
  9. Low Sugar Macadamia Nut Cookies
  10. Grandparents' Almond Cookies
  11. Merlion Pineapple Tarts

Please note: Halal certification applies only to the specific products and packaging formats covered by the certification, such as Lucky Packs, 3-piece boxes, 6-piece boxes, 12-piece boxes, Classic Tins, Petite Tins and Merlion Tins, where applicable.

Special-edition packaging featuring intellectual property (IP), such as the Sanrio Series, is not halal-certified.

Products that are not halal-certified are produced without pork-based ingredients.

Are Kele’s confectioneries suitable for vegetarians or vegans?

Most of our confectioneries are vegetarian-friendly, except for our Chicken Floss Rolls and Shrimp Rolls. However, as our products contain butter, milk and eggs, we do not recommend them to customers who are vegan.

Do KELE Products Contain Allergens?

Yes. Many of our confectioneries contain common allergens, including wheat (gluten), eggs, milk, soybeans, crustacean and tree nuts. Certain products may also contain peanuts or other allergens.

Our products are manufactured in a facility that handles multiple allergens. As a result, products may contain traces of other allergens due to potential cross-contact during production.

If you have food allergies or sensitivities, please refer to the allergen information provided for each product before purchasing or consuming it. If you have any concerns, we recommend avoiding products containing or potentially exposed to your specific allergens.

For further clarification, please contact our customer service team before placing your order.

How long can the Pineapple Tarts & Cookies last?

Our products can last 3 months from the manufacturing date when stored indoors away from direct sunlight. All expiry dates for our products are reflected on the tins. (Note: Double Cheese Pineapple Ball can last up to 2.5 months)

How many Pineapple Tarts/Balls are there per tin? What is the weight per piece? 

There are approximately 30 pieces per tin, at around 20g per piece. For cookies, the weight of the tin varies depending on the selection and will be reflected on the product page. 

Do your confectioneries contain any preservatives?

We pride ourselves on our high quality and premium ingredients, and do not use any artificial preservatives in any of our products.

Orders & Purchases

Where is Kele located, and what are the opening hours?

You can refer to the following page: Locate Us


Please note: Our operating hours may change from time to time. For the latest updates, please check our official social media channels. You may also call ahead to confirm our opening hours before visiting..

I’ve changed my mind. Can I amend my order?

Unfortunately, our e-commerce system is automated, and we’re unable to amend submitted orders. We strongly advise you to check all order details thoroughly before payment. Thank you for your understanding!

What is your cancellation policy?

Once an order is confirmed, we typically do not allow cancellations. However, for rare issues like technical errors or duplicate orders, we consider requests on a case-by-case basis. If you would like to cancel your order due to an extenuating circumstance, please contact our customer support team for assistance.

I would like to make a corporate purchase/arrange deliveries for multiple locations, who should I contact?

Kindly email your request to info@kele.sg, and we’ll get back to you as soon as we can! (Usually within the day on working days.)

Do you provide custom packaging for corporate orders?

We offer customization such as labels/stickers on a case-by-case basis — get in touch with us to see if we can fulfil your vision!

My order is a gift. Can I include a note?

We’re sorry, but we no longer offer personalized greeting cards or message printing for orders.

Collection & Delivery

How do I self-collect my order?

Self-collections are available from Monday to Sunday, subject to the opening hours of the location you’re looking to collect at. All available dates and locations will be shown on our checkout page.

Please bring your confirmation e-mail with the QR code for collection - it will be sent to the e-mail you provide at checkout.

Do you deliver? What are the charges?

Home Delivery – $20.00

(Residential, Specific Date, 9am – 9pm)

  • Our Standard Delivery option is suitable for customers in residential areas who wish to receive their order on a specific date, with delivery occurring anytime between 9am and 9pm, Monday to Friday.
  • Due to the high volume of deliveries, we will not be able to accommodate special delivery requests. Any order amendments after confirmation will incur a flat administration fee of $10.
  • If there is no one available to receive the delivery, a redelivery fee of $20 per attempt will apply. 
  • For locations such as Changi Airport, Jurong Island, and Sentosa or locations that require special entry permit application, an additional $50 surcharge applies.
  • Free delivery is applicable for orders above $1000/- (After Discount).

Office Delivery – $30.00

(Non-Residential, Specific Date, 9am – 5pm)

  • Our Corporate Delivery option is designed for corporate customers located in non-residential areas who require delivery on a specific date, with delivery taking place anytime between 9am and 5pm, Monday to Friday.
  • Delivery is available to one location only. Multiple delivery locations within a single order are not supported.
  • For locations such as Changi Airport, Jurong Island, and Sentosa or locations that require special entry permit application, an additional $50 surcharge applies. 
  • Free delivery is applicable for orders above $1000/- (After Discount).

Special Delivery - $50.00/- 

(Residential or Non-Residential, Specific Date, Specific Timing, Special Areas)

  • The Specific Delivery option is suitable for individuals who require both a specific delivery date and time on weekdays.
  • Time slots are available within 4-hour windows: 10 am to 2 pm and 2 pm to 6 pm. In case of redelivery, a fee of $50 per attempt will be charged.
  • For locations such as Changi Airport, Jurong Island, and Sentosa or locations that require special entry permit application, an additional $50 surcharge applies. 

NOTES: 

  • Customers who originally select Home or Office Delivery but later request a specific delivery date and/or time will be required to top up the price difference to the Special Delivery rate. A minimum of 3 working days’ notice is needed for such changes. This policy also applies to customers residing in non-residential areas who selected Home Delivery instead of Office Delivery.
  • Kindly note that delivery services are not our primary focus, and the associated charges listed above are determined by our delivery partners.

Do you ship internationally?

Due to complex import regulations from country to country, as well as the delicate nature of our artisanal pastries, we do not currently offer international shipping as an option.

 
Consider taking our souvenir boxes with you on your trips instead, they’re perfectly designed to be travel friendly.

Exchange & Returns

How do you ensure product quality?

We pride ourselves on our very high standards of quality and service. Our pineapple tarts and balls are handmade from the best ingredients we can source - and undergo strict quality control at every step from our kitchen to you.

Should you receive an incorrect or damaged product, please do not hesitate to contact us immediately at info@kele.sg or *WhatsApp Message us at +65 8799 5340

(Please note that images on our website are for illustration purposes only, and actual product presentation may vary.)

What is your policy regarding cancellations, exchanges, and returns?

No Cancellation / Refund Policy
Due to the nature of our food products, cancellations or refunds are strictly not permitted once an order is confirmed. We reserve the right to evaluate and investigate all exchange requests on a case-by-case basis.

Exchange Policy
We offer exchanges or replacements under the following conditions:

  • Incorrect Item Received
    If you receive an incorrect item, please contact us within 3 business days. Provide proof of purchase and a clear photo of the item received.
  • Missing Items
    If any item is missing from your order, notify us within 3 business days and include a copy of your receipt for verification.
  • Damaged Items
    If any items arrive damaged, contact us within 3 business days. You must:
    - Provide photos of the damaged items.
    - Keep the items in their original packaging with the seal intact.
    - Return the damaged items to us for further inspection.

Non-Exchangeable Items
We are unable to process exchanges under the following conditions:

  • Change of mind or personal taste preferences.
  • Items that have been consumed or reported beyond the stated timeframe.

Exchange Process

To request an exchange, please follow these steps:

  • Contact us at info@kele.sg within 3 days of receiving your order.
  • Provide your order details, receipt, and supporting evidence (e.g. photos).

Our team will review your request. Approved exchanges will be processed in the form of store credits.

I have a question/some feedback. How do I get in touch with customer service?

We’d be happy to serve you! You may reach us in the following ways:

Please e-mail at info@kele.sg, where our dedicated customer team will get back to you as soon as possible (during working hours).

Nationwide shipping
Conveniently get your pastries delivered to your door. Guaranteed hassle-free.
Self collection available
Available from Monday to Sunday, according to outlet operational hours.
Handcrafted
Made in-house with premium ingredients and no added preservatives.