Savour the Heritage,
Taste the Culture

Unwrapping a Rich History

Bring Home the Culture, Embrace the Tradition.

We are a proudly local bakery offering a unique selection of traditional pineapple tarts.

KELE (可楽, pronounced Kerh-Lerh) is a beloved Singapore pastry brand with over 40 years of pastry-making heritage. Since 1983, we've proudly crafted premium treats, infusing them with local and seasonal flavours to celebrate the richness of Singapore’s vibrant food culture.

From carefully-selected premium ingredients,
to time-tested traditional techniques,
each pastry is made with love and care,
from the dough right to the glossy glaze.

Our Story

Established in 1983 as a family bakery in Singapore, Kele has since become a beloved brand, with generations of Singaporeans enjoying our signature pineapple tarts.

In 2018, Kele was featured in the prestigious Michelin Guide, solidifying its status as a standout Singaporean brand. In 2021, Kele also earned the ‘Made With Passion’ label.

Our mission has been simple since our founding - to share the joy, heritage, and culture of traditional Singaporean food with as many as possible!

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Loved By All