Savor the Heritage,
Taste the Culture

Unwrapping a Rich History

Bring Home the Culture, Embrace the Tradition.

We are a proudly local bakery offering a unique selection of handcrafted pineapple tarts.

KELE (可楽, pronounced Kerh-Lerh) is a beloved Singapore pastry brand with nearly 40 years of pastry-making heritage. Since 1983, we've proudly handcrafted premium treats, infusing them with local and seasonal flavours to celebrate the richness of Singapore’s vibrant food culture.

From carefully-selected premium ingredients…
…to time-tested artisanal techniques…
…each pastry is made with love and care—
—from the dough right to the glossy glaze.

Our Story

In 2021, Kele was honoured with the prestigious 'Made With Passion' label from the Singapore Tourism Board, solidifying its reputation as a true embodiment of Singaporean brand values. Established in Jurong West in 1983 as a family bakery, Kele has become a household name, with generations of Singaporeans enjoying their beloved pineapple tarts and roll cakes.

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Regular price
$33.80
Sale price
Regular price
$33.80

Loved By All

Nationwide Shipping
Enjoy the convenience of having our pastries delivered straight to your door—hassle-free.
Self Collection Available
Pick up your order any day of the week, from Monday to Sunday, during our outlets’ operational hours.
Handcrafted
Lovingly made in-house using premium ingredients, with no added preservatives, for a taste you can trust.