A Taste of Tradition, A Legacy of Love. Celebrating 40 Years of Culture, Heritage and Community.
On 9th October 2025, Kele was proudly recognized as a Singapore Heritage Business — an honour that celebrates brands who have stood the test of time, preserving culture, craftsmanship, and community through the years.
From our humble beginnings as a small family bakery in the 1980s, Kele has grown into a beloved homegrown brand — known for our pineapple tarts, pastries, and the warmth that comes with every bite.
Through every generation, our promise has remained the same: to share the taste of tradition, shaped by heritage and enriched by love.
This recognition is more than just an award — it’s a tribute to team member and every customer who has been part of our story.
Your trust, your celebrations, and your love have kept our heritage alive.
As we step into this new chapter, We remain deeply committed to preserving our heritage while inspiring new generations through it. Together, we will continue to celebrate the stories, flavours, and craftsmanship that define who we are, and ensure that our shared heritage continues to thrive for years to come.
Thank you for being part of our story!
Checkout our Instagram post & stories here.
