🍍✨ Kele x Sanrio: A Sweet Celebration of Heritage & Cuteness
This Chinese New Year, Kele brings together two icons loved across generations: Singapore’s heritage pineapple tarts and Sanrio’s beloved characters, in a limited-edition collection that’s as delightful to gift as it is to collect.
Introducing the Kele x Sanrio Collection, where every tin is a celebration of tradition, joy, and irresistible cuteness.
🌸A Collection Designed to Delight
Each collectible tin features a different Sanrio character, thoughtfully paired with one of Kele’s well-loved treats. From classic pineapple tarts to modern favourites, there’s something for every palate and every fan.
The collection includes:
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Hello Kitty Golden Pineapple Balls ($37.80)
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Pompompurin Traditional Pineapple Tarts ($37.80)
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Kuromi Double Cheese Pineapple Balls ($39.80)
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My Melody Shrimp Rolls ($27.80)
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Cinnamoroll Grandparents’ Almond Cookies ($28.80)
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Pochacco Chicken Floss Rolls ($27.80)
Each tin is beautifully illustrated and designed to be reused, making it perfect as a keepsake long after the treats are enjoyed.
🎁 Exclusive Sanrio Gifts
To make the collection even more special, exclusive Sanrio gifts are available with selected purchases.
With every collectible tin, customers will receive a complimentary Sanrio Characters Eco-tote Bag. With every two collectible tins purchased, a Sanrio Characters Red Packet Set (6 pieces) will be included.
For those opting for selected bundles, limited-edition charm bags are also available. The Kuromi Gold Foil Omamori Charm Bag is exclusive to Bundle 3, while the Hello Kitty Gold Foil Omamori Charm is exclusive to Bundle 4.
These gifts are not available for individual purchase, making them especially meaningful for gifting and collecting.
🎉 Made for Gifting, Collecting and Celebrating
Whether you are looking for a thoughtful Chinese New Year gift, a Sanrio fan building your collection, or simply want to enjoy Kele’s heritage treats with a playful twist, the Kele x Sanrio Collection is made to bring joy to every celebration.
🛒 Limited Quantities Available
This is a limited-edition collaboration, available while stocks last. The Kele x Sanrio Collection is now available on our website and in retail stores.
Available in-store starting 31 December 2025 (while stocks last).
Limited stocks are available, so be sure to secure yours early. Don’t miss the chance to bring home a piece of sweetness, nostalgia and Sanrio magic this festive season.
