Kele Singapore | Singapore Bakery Crafting Premium Pineapple Tarts

Honouring tradition, awarded as a Singapore Heritage Brand.

On 9th October 2025, Kele was proudly recognized as a Singapore Heritage Business — an honour that celebrates brands who have stood the test of time, preserving culture, craftsmanship, and community through the years.

EXPLORE OUR CNY

SANRIO COLLECTION

EXPLORE OUR STORY

Bring Home the Culture, Embrace the Tradition.

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OUR KELE X SANRIO COLLECTION IS NOW OPEN!

SELF COLLECTION @ CNY REDEMPTION POINT

202 Kallang Bahru, Work + Store Level 1 Lobby, Singapore 339339
Dates: 15 Jan - 12 Feb 2026 (closed on 28, 29 and 30 Jan)
Time: Daily 9am to 7pm

Important note on self-collection: This location is the only redemption point for all online orders. Please note that our retail stores cannot facilitate self-collections or order enquiries.

Your order will be only available from your selected date through 12 February 2026. For assistance, please contact info@kele.sg. We are currently experiencing a high volume of enquiries and will get back to you as soon as possible. Thank you for your support!

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From carefully-selected premium ingredients,

to time-tested traditional techniques,

each pastry is made with love and care,

from the dough right to the glossy glaze.

Our Story

Established in 1983 as a family bakery in Singapore, Kele has since become a beloved brand, with generations of Singaporeans enjoying our signature pineapple tarts.

In 2018, Kele was featured in the prestigious Michelin Guide, solidifying its status as a standout Singaporean brand. In 2021, Kele also earned the ‘Made With Passion’ label.

on 9 October, Kele was honoured with the Singapore Heritage Award, recognising its enduring contribution to preserving and celebrating local culinary heritage.

Our mission has been simple since our founding - to share the joy, heritage, and culture of traditional Singaporean food with as many as possible!

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A proudly local bakery and awarded as Singapore Heritage Brand, offering a unique selection of traditional pineapple tarts.

KELE (可楽, pronounced Kerh-Lerh) is a beloved Singapore pastry brand with over 40 years of pastry-making heritage. Since 1983, we've proudly crafted premium treats, infusing them with local and seasonal flavours to celebrate the richness of Singapore’s vibrant food culture.

Savour the Heritage,
Taste the Culture

100% Singaporean

Proudly made in Singapore. 100% true to local culture and tradition.

learn more about our journey

Made with Passion

Embodying the passion, spirit and values of a truly authentic local brand.

see our accolades here

Kele as SG Heritage Business

Recognised and awarded as SG Heritage Business from the National Heritage Brand.

Learn more about our culture

FOR CORPORATE ORDERS, PLEASE EMAIL business@kele.sg.

Loved By All

Superb tasting

“Superb tasting pineapple tarts which I also get for my family and friends when travelling and during Chinese new year. ❤️” —Jason Y.

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Very Nice & Buttery

“I stopped by Kele Singapore to pick up a box of their famous Pineapple Tarts. It was on our GoCity card, which meant we got a box of 12 included for free with the card. Redeeming was very simple - we simply showed them the QR code on the app. The Kele Tarts are very nice and buttery, with a sweet Pineapple curd on top. There were 12 in a box, all individually wrapped which was very generous and made them very easy to take with you.” —Joel P.

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Authentic Taste

“The traditional pineapple cake is the best among all. Very authentic taste with nice pineapple filling. We bought it every time when we visit Singapore.” —Martin C.

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So Addictive

“Tasty! Crispy and not too sweet, it can be eaten by the elderly and looks great as a gift.” —Win Win

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Great Gift Choice

“The pineapple tarts taste super nice with the fruity flavour, but not too sweet so that it ruins your tastebuds😂 Great gift choice to bring back home!!” —Hanna K.

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Buttery & Melty

“Kele has the best Golden pineapple balls, which is so buttery and melty, and must try the cashew nut cookies, sure impress your mother-in-law!” —S (Local guide)

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Love the Texture

“Delicious pineapple tarts. Love the texture of the pineapple filling and pastry texture. Eve, staff at Vivo is friendly and helpful. She knows her products very well 👍🏻” —Garen H.

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Tastes Great

“The team are super helpful in explaining the difference in taste. But turned out, all tastes great. Very recommended.” —Ricky C.

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Very Nice

“Bought some pineapple tarts at Design Orchard, the promoter is very nice and approachable. Have tried their tarts and it is very nice, will definitely come back again.” —Yi Lin

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Soft & Fragrant

“The Black Sesame Peanut Roll Cake is filled with fragrant peanut butter. Nice! The Mango Cream Cheese Roll Cake is soft and has real mango fruit. Both are nice.” —Ignatius W.

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