Singapore’s first Merlion-shaped pineapple tarts – a tribute to our Lion City. In celebration of SG60, Kele proudly introduces the Singapore Series — a collection honouring Singapore’s vibrant heritage and local icons...

We transformed our classic pineapple tart into a delightful bite-sized ball. Our Golden Pineapple Ball combines a rich pineapple filling with a buttery pastry exterior, finished with a glossy golden egg wash. Each bit...

Our cherished family recipe is epitomised in our signature tart: a perfectly-balanced ratio of tangy pineapple filling to tender, buttery crust. Each bite is a harmony of rich taste and delicate texture—crafted to del...

Our cherished family recipe is epitomised in our signature tart: a perfectly-balanced ratio of tangy pineapple filling to tender, buttery crust. Each bite is a harmony of rich taste and delicate texture—crafted to del...

Our cherished family recipe is epitomised in our signature tart: a perfectly-balanced ratio of tangy pineapple filling to tender, buttery crust. Each bite is a harmony of rich taste and delicate texture—crafted to del...

We transformed our classic pineapple tart into a delightful bite-sized ball. Our Golden Pineapple Ball combines a rich pineapple filling with a buttery pastry exterior, finished with a glossy golden egg wash. Each bit...

We transformed our classic pineapple tart into a delightful bite-sized ball. Our Golden Pineapple Ball combines a rich pineapple filling with a buttery pastry exterior, finished with a glossy golden egg wash. Each bit...

Inspired by the comforting flavours of a traditional Singapore breakfast. Fragrant pandan and creamy kaya notes come together in a delicate, buttery cookie filled with familiar local nostalgia.Shaped after the Merlion...

Discover the perfect combination of Singapore’s beloved traditional treats and irresistible Sanrio cuteness with our brand-new Sanrio Hello SG Collection. What's Included in the Bundle Set: 1 Sanrio Hello SG Collect...

Bright, fruity and delicately fragrant, Lucky Lychee celebrates a beloved tropical fruit with a refreshing sweetness in every bite.With lychee long associated with joy and auspicious occasions in Chinese culture and e...

A celebration of Southeast Asia’s legendary King of Fruits. Rich, buttery cookies meet the unmistakable aroma of durian for a distinctly local treat that is indulgent yet comforting. Shaped after Singapore’s beloved M...

Classic, buttery, and endlessly loved. Our signature Golden Pineapple Balls feature rich pineapple filling wrapped in melt-in-your-mouth pastry crust. Paired with the iconic Mr. Merlion mini plush keychain in white—th...