CNY 2027 PREORDER NOW OPEN. Enjoy 10% Off automatically, plus an EXTRA 10% OFF using promo code. First Order: NEW10KELEFANS. Returning Order: SEB10CNY27.
Our carefully curated range includes everything from signature traditional pineapple tarts (made with a family recipe passed down through generations), to innovative new flavours crafted by our Head Chef to surprise and delight. Each product reflects a blend of heritage and creativity — offering something special for every occasion.
TANGERINE PINEAPPLE BALLS
For those who love a zesty twist, we’ve blended seasoned tangerine peels into our buttery crust, adding a delightfully tangy bite that enhances the flavour profile with a unique citrus touch....
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$34.02
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$34.02
$37.80
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CNY 27' PRE-ORDER : Golden Osmanthus Pineapple Tarts (Classic Tin)
GOLDEN OSMANTHUS PINEAPPLE TARTS
In a unique collaboration between two Made With Passion brands, this limited-edition Golden Osmanthus creation showcases a special osmanthus tea blend from Gryphon Tea Company. The ble...
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$35.82
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$35.82
$39.80
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CNY 27' PRE-ORDER : Golden Pineapple Balls (Classic Tin)
GOLDEN PINEAPPLE BALLS
We transformed our classic pineapple tart into a delightful bite-sized ball. Our Golden Pineapple Ball combines a rich pineapple filling with a buttery pastry exterior, finished with a glossy go...
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$32.22
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$32.22
$35.80
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CNY 27' PRE-ORDER : Traditional Pineapple Tarts (Classic Tin)
TRADITIONAL PINEAPPLE TARTS
Our cherished family recipe is epitomised in our signature tart: a perfectly-balanced ratio of tangy pineapple filling to tender, buttery crust. Each bite is a harmony of rich taste and del...
Regular price
$32.22
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$32.22
$35.80
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CNY 27' PRE-ORDER : Rose Pineapple Tarts (Classic Tin)
ROSE PINEAPPLE TARTS
Our signature milky tart base is infused with the delicate fragrance of organic rose powder, sourced from the mountains of Yunnan. This luxurious ingredient imparts a subtle floral note and a gen...
Singapore’s first Merlion-shaped pineapple tarts – a tribute to our Lion City.
In celebration of SG60, Kele proudly introduces the Singapore Series — a collection honouring Singapore’s vibrant heritage and local icons...
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$28.80
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$28.80
$0.00
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Traditional Pineapple Tarts + White Mr. Merlion Keychain
A timeless classic, made with love. Our Traditional Pineapple Tarts feature fragrant pineapple jam atop buttery, melt-in-your-mouth pastry crust. Paired with a Mr. Merlion mini plush keychain in white, this bundle bri...
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$38.80
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$38.80
$41.80
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Golden Pineapple Balls + White Mr. Merlion Keychain
Classic, buttery, and endlessly loved. Our signature Golden Pineapple Balls feature rich pineapple filling wrapped in melt-in-your-mouth pastry crust. Paired with the iconic Mr. Merlion mini plush keychain in white—th...
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$38.80
Sale price
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$38.80
$41.80
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Kele x Singapore Mint 24k Gold Foil 3D Mini Figurine
In Celebration of SG60 — Now on KELE!As we proudly celebrate Singapore’s 60th birthday, we're excited to share that selected collectibles from Singapore Mint will now be available on our KELE website!Discover heritage...
In Celebration of SG60 — Now on KELE!As we proudly celebrate Singapore’s 60th birthday, we're excited to share that selected collectibles from Singapore Mint will now be available on our KELE website!Discover heritage...
Regular price
$16.90
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$16.90
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Matcha Pineapple Tarts + Green Mr. Merlion Keychain
Earthy, aromatic, and perfectly balanced - our Matcha Pineapple Tarts are infused with premium Japanese green tea for a gentle bitterness that enhances the sweet pineapple filling. Paired with a mint green Mr. Merlion...
For the chocolate lovers among us - our Cocoa Pineapple Balls are infused with smooth, bittersweet cocoa for a chocolatey depth that complements the sweet tang of pineapple. Paired with a soft blue Mr. Merlion mini pl...